NEF Marketing Automation
Telecom purchases typically involve longer sales cycles as organizations determine their business needs, assess network options, vet locations and then construct and implement high-capacity telecom networks. This made marketing automation a natural fit for a telecom consulting agency like NEF. Access Marketing Company leverages marketing automation programs to keep NEF front and center in the minds of potential customers. Recipients are throttled through programs more quickly depending on their level of interaction, and sales representatives are immediately notified if a prospect is highly engaged with the company’s email programs.