Email marketing can be an efficient and effective way to communicate a message to your consumers, prospects and partners to drive consistent sales. In the online marketing mix, email marketing is one of the most cost effective, flexible and customizable tools for driving results, especially when executed using marketing automation.
Consider these stats revealing the power of email marketing:
- 50% of consumers are more likely to buy to companies who send them email (Epsilon, 2009).
- 49% of people who are happy with their purchase from your company will open future emails 7x faster (Email Experience Council, 2009)
- 39% of marketing industry executives call email marketing the most powerful advertising channel for their business (Datran Media, 2010)
- 70% of brand marketers plan to make investments in email marketing (Society of Digital Agencies, 2011)
- Email marketing has an average return on investment of $43.52 for every dollar spent (Direct Marketers Association, 2009)
Our team of email marketing professionals have designed, developed, tested and tracked email marketing programs on a variety of email marketing platforms to generate leads and drive revenue. We can bring best practices to bear in crafting your email program as well as deliver campaign design, copywriting, visual design, coding & slicing, and program buildout on a variety of platforms.
Whether your goal is advertising a seasonal promotion, new product launch, maintaining customer loyalty, upselling current customers, or nurturing prospects through the buying funnel, our email marketing team can bring you success. Contact us today to discuss an email marketing strategy for your company.
