Access Marketing Company

Marketing Associate Opportunity

brandon — Tue, 01 May 2012 16:27:06 +0000

Access Marketing Company’s teams are made up of marketers and tacticians with solid fundamental skills applied in results-oriented ways to meet or exceed client needs. Wow, that’s a mouthful. Basically, we rely on results, so our people are good at what they do. We use our expertise in specific disciplines, to make clients’ businesses perform better in revenue, in profit, in cost-savings and in long term growth and market share. No fluff, just superior execution and measurement.

We are looking for a bright young talent or recent marketing graduate to join our client delivery team. While everyone plays a utility role in the group, we’re looking for someone with particularly good copywriting skills in both casual (blog, short form article, social media) and formal (whitepapers, case studies, press releases) styles. The ideal candidate has a thirst for learning but also a fundamentally sound marketing brain that can make decisions using customer-focused professional judgement.

Hands-on experience producing business-positive results using any or all of the following tactics would increase your opportunity for success:

Copywriting (casual & formal with impeccable grammar)
Social Media Advertising
Social Media Network Building (Likes, Friends, Connections, etc)
Online Professional Networking
Basic Web Content Management Using Common CMS Platforms
Email Marketing and/or Marketing Automation

If you think you’re up to the task; if you love to learn and absorb while working on real client projects; Access Marketing Company may be your golden opportunity.

Note: While we do offer some work from home flexibility, this role requires presence in the AMC offices in south Denver, CO.

Expanding Mobile Marketing

Press Room — Thu, 29 Mar 2012 22:14:31 +0000

Access Marketing Company always has an eye out for unique opportunities for B2B companies to take advantage of the huge smart phone market. Now, with the number of smart phone internet users poised to overtake the number who access the internet via desktop computer by 2014, finding ways to reach the mobile user population is more important than ever.

“But wait, aren’t all those mobile internet users just accessing social media, games, and consumer e-commerce?”

The answer is…sort of.

Granted, there is a huge adoption in the consumer space for mobile internet access, but there is still steadily growing business usage as well. With better security features, banking and finance applications are growing in popularity, giving mobile users access to financial data in real time anywhere. Cloud-based business management tools and applications provide access to centralized data from smart phones for sales people, business managers, and customers alike. Project teams use mobile collaboration tools to keep project moving while traveling or when at a remote site.

What does all this mean for your B2B marketing? It may not mean overhauling your strategy or tactics, but rather integrating ways to reach mobile users with them. Find ways to leverage your informational or educational content assets by deploying them into mobile channels in addition to traditional ones. Include mobile networks and media outlets in your existing advertising channel mix. Make sure, if you don’t have a mobile-specific website, that you make your full site compatible with mobile smart phone browsers (for example, most modern content management systems are compatible).

Create Your Own Application

If you have a strong marketing program already, consider adding a custom B2B application to the mix. Focusing on B2B businesses, Access Marketing Company leverages its investment in ready made mobile “components” that we can quickly customize for your business and integrate into a mobile application. Because we have a full toolbox, we’re not “reinventing the wheel” with every app and can develop and deploy mobile apps at a fraction of the cost of ground-up development. Instead of investing $10-100K in custom mobile software design, we can put together a basic application for less than $2500!

Whether you are showcasing products or services, selling your wares online, delivering premium business content (including video) to your customers, or adding geo-specific content that interacts with mobile geolocation features (e.g. “nearby” businesses), Access Marketing Company can now build and deploy an app in a matter of weeks.

Contact us today to learn more about our mobile application services and how you can catch the mobile marketing wave before it crests.

5 Tips for Better Landing Page Conversions

nichole — Tue, 27 Dec 2011 09:30:28 +0000

Online visitors are busy, often multi-tasking, and are easily distracted. So when it comes to landing pages, you need to pack a punch…and often you have to do it in less than 10 seconds.

Landing page visitors typically fall into 4 categories:

Visitors that arrive on your landing page, but leave due to distraction within 10 seconds
Visitors that leave when they decide your content wasn’t compelling enough
Visitors that attempt to complete your form, but fail or give up and leave
Visitors that successfully convert and become leads

With landing pages, you have a very limited time frame to prove your value proposition and get the visitor to convert to a lead. Access Marketing has come up with 5 helpful tips to help you boost landing page effectiveness and raise the number of your B2B conversions.

Keep It Above the Fold – This saying is as true for newspaper advertising as it is for the web. Too much scrolling will hurt your conversion rate. Eliminate as much scrolling as possible by keeping most (if not all) of your important content above the fold…including the call to action!

Simplify Your Form – Nothing is more frustrating to a visitor than arriving at a landing page, seeing a compelling white paper offer, but then realizing they will have to fill in their life history before receiving anything of value. Discourage form abandonment by asking the minimum info required. First name, last name, phone and email are good, as they still give sales enough contact info to follow up.

Test, Test, and Test Again – Sticking to the “one and done” mentality can be very dangerous when it comes to web pages. One great truth about landing pages is they can be continuously improved through testing. Periodically changing the headline, offer, imagery, form length and form field variables can be beneficial to improving lead volume and quality.

Give a Sneak Peek – When was the last time you visited a web page with a header of a business man shaking someone’s hand and said, “Yes, that makes me want to download that white paper!” Chances are…never. Instead, provide a small image of the white paper or demo being offered on your landing page. This gives your visitors something tangible to look forward to and a more compelling reason to convert.

Build Their Trust – Web visitors who are not familiar with your company may be hesitant to give you their contact information, even if they are exchanging it for something of value (like a white paper). Build credibility with the audience and let them know your company is legitimate and their information is safe by listing a few seals, certifications or awards that your company has won in the sidebar or footer of your landing page. Examples include:

Client testimonials
Site security badges (i.e. Verisign)
Ratings from the Better Business Bureau or similar organizations
Awards and industry recognition

Let Access Marketing help you with your landing page performance. Contact us today!

Content Marketing Spend is Up for 2012

nichole — Wed, 07 Dec 2011 21:29:58 +0000

Where should your B2B marketing dollars go in 2012? According to over 1,000 B2B marketers surveyed by the Content Marketing Institute (CMI), content marketing still ranks high on the list. According to CMI’s “2012 B2B Content Marketing Benchmarks, Budgets and Trends,” 60% of marketers plan to increase their content marketing budgets next year, up 9% from last year. Currently marketers dedicate a little over a quarter of their marketing budget (26%) toward content marketing, and with good reason – content marketing is used across all industries, with no single industry reporting below a 70% adoption rate.

CMI reports 9 in 10 organizations market with content – regardless of company size or industry. The most popular content marketing tactics include articles, social media, blogs and e-newsletters, with case studies, videos, white papers, and webinars also popular.

With the benefits it brings, it is easy to see why content marketing is where the money’s at. Content marketing can help support multiple business goals, such as brand awareness, customer acquisition, lead generation, customer retention & loyalty, improve sales lead quality, and set the stage during lead nurturing. Many companies are also further increasing the effectiveness of their content marketing pieces by integrating some innovative interactive options, such as embedding audio or video into white papers.
What’s more, the majority of companies (62%) outsource their content marketing to increase efficiency and production. Research shows outsourcing content marketing helps your bottom line, reduces timelines to implementation, lowers costs, and increases success rates.

Convinced content marketing should be on your agenda in 2012? Third party agencies, like Access Marketing Company, can supercharge your content marketing efforts by helping you deliver high quality content that resonates with your target buyers and measuring results with advanced analytics and tools designed to track your marketing reach. Get a plan started, and contact us today!

What’s Your Outsourcing Plan?

brandon — Wed, 30 Nov 2011 18:02:04 +0000

As you speed headlong into 2012, what are you considering in your marketing plan? How much of your plan is based on what you already know how to do, and what are you considering to outsource for that extra boost in the new year? We’re interested in where professional marketers are taking their programs in our increasingly competitive economic environment and how you’ll use outsourcing in 2012 to enhance your capabilities.

Calling All Marketers

Press Room — Sat, 29 Oct 2011 00:32:53 +0000

Hello marketers in the greater Denver area (and beyond) looking for marketing jobs in Denver. Access Marketing Company is growing, and with that growth comes opportunity; opportunity for you to throw your hat in the ring to become the next AMC team member. We have a variety of potential positions for talented individuals. I say “potential” because we fill roles here at AMC, not empty positions. So, you might be the next copywriter / web manager / social media butterfly, or the next email marketer / blogger / account rep, or even the uber-branding / lead generation strategist, depending on how your repertoire of marketing expertise fits with our team and clients.

So, tell us about that at which you are phenomenal and how those things can be put to good use to serve our clients (you might want to poke around on the site to learn a little about us before tackling that second part). Let’s not get too formal. Resume reading is tedious and, honestly, one of our least favorite things. So give us a snapshot of your strongest areas of expertise with a snippet about why we’re putting you at the top of the list and we’ll go from there!

Oh, and if you are wanting to jump ship from another firm you’re working with, feel free to share all the little secrets about why they’re so terrible to work with. We promise we won’t tell. We just like to hear everybody else’s dirty laundry.

Access Marketing Company is Moving

Press Room — Thu, 14 Jul 2011 22:17:18 +0000

Thank you to all our past, present and soon-to-be clients for letting us do what we do to make your businesses more successful. We’ve finally outgrown our humble accommodations are are moving at the end of July 2011 to new offices in the southern Denver Tech Center. Our new location is closer to our downtown clients, near the lightrail transit system and is a far more convenient drive from Denver International Airport.

We look forward to continuing great marketing service to our clients from our new location.

Introducing Byte Sized Marketing

Press Room — Wed, 06 Jul 2011 05:32:57 +0000

Next week on Tuesday, July 12 at 2pm Pacific (5pm Eastern) time, the first episode of Byte Sized Marketing debuts on the VoiceAmerica internet radio network. Each week Byte Sized Marketing, hosted by Access Marketing Company managing partner Brandon Larocque, will explore marketing technologies and emerging sales & marketing tactics to demystify the seemingly endless landscape of digital marketing. With expert guest appearances from the industry’s cutting edge companies, Byte Sized Marketing will break down seemingly complex marketing technologies into byte sized solutions business owners and marketers alike can use to drive rel business results.

Tune into the Byte Sized Marketing radio program or visit the Byte Sized Marketing website to learn more.