Marketing automation has been described as “email marketing on steroids”. While a good case can be made for that moniker, it is much more than that when properly utilized. A well-designed marketing automation program can leverage increasingly powerful technologies to merge business intelligence and analytics with highly segmented outbound communications in a customized way that aligns with how your prospects behave in their buying cycle. Wow…that’s a mouthful.
Put simply, marketing automation gives you unprecedented visibility into the behavior of your prospects or customers and tailors outbound communications to deliver the right message at the right time.
If you’re an online retailer, for example, wouldn’t it be amazing to know when a potential customer has visited 3-4 products in the same category but didn’t purchase? What if you could automatically send them a personalized coupon or deal for one of those products via email after their web visit? With marketing automation, you can! Plus, most tools used in marketing automation integrate with common CRM platforms and other systems for webinars, social media and other online tactics.
As part of Access Marketing Company’s sales and marketing alignment discipline, we can design automation campaigns, produce all the communication assets, and implement these kinds of programs on a selection of the best marketing automation tools. .We drive results for our clients with marketing automation strategies featuring automated lead management, nurturing and scoring for smarter transitions to sales, and business intelligence for more efficient sales team follow up.
Access Marketing Company can help you:
- Make marketing automation platform decisions
- Integrate your marketing automation with other systems, like your CRM
- Create the right message for the right person at the right time
- Execute, track and measure automated lead generation and lead nurturing programs
- Deploy email marketing campaigns that will engage prospects and customers, moving them along the sales process without you or your sales team lifting a finger
Contact a member of our marketing automation team today to discuss how it might be the right strategy for achieving your company’s marketing goals.
