The goals for Entertainment Jobs Online were simple and targeted: increase new subscriptions, reduce early cancellations, and gradually elevate each visual brand - on a phased budget - to represent the level of service and quality provided to subscribers.
Email marketing with marketing automation was employed to communicate with the prospect pool on a regular basis with featured job listings tailored to each contact's area of interest. In addition, promotions and specials were offered to prospects segmented by lead source.
For phase one of the brand elevation, Access Marketing established an audience-centric visual style for the fashion industry site, aligning color, style, and site personas to the target demographics. In addition, we realigned some of the site content toward the target audiences while increasing the prominence of calls to action both onscreen and though reduction of click paths to subscriptions.
New subscriptions paid for the marketing automation program within the first month and are continually generating increased revenues. The first phase of brand adjustments increased the conversion rates from existing lead sources in addition to subscribers from email marketing. Based on early successes, phase two has been authorized for full brand overhaul on all web properties plus road-mapping a strategy for evolving the product offering itself.
The goals for Entertainment Jobs Online were simple and targeted: increase new subscriptions, reduce early cancellations, and gradually elevate each visual brand - on a phased budget - to represent the level of service and quality provided to subscribers.
Email marketing with marketing automation was employed to communicate with the prospect pool on a regular basis with featured job listings tailored to each contact's area of interest. In addition, promotions and specials were offered to prospects segmented by lead source.
For phase one of the brand elevation, Access Marketing established an audience-centric visual style for the fashion industry site, aligning color, style, and site personas to the target demographics. In addition, we realigned some of the site content toward the target audiences while increasing the prominence of calls to action both onscreen and though reduction of click paths to subscriptions.
New subscriptions paid for the marketing automation program within the first month and are continually generating increased revenues. The first phase of brand adjustments increased the conversion rates from existing lead sources in addition to subscribers from email marketing. Based on early successes, phase two has been authorized for full brand overhaul on all web properties plus road-mapping a strategy for evolving the product offering itself.
Services & Strategies Used
The Work
Brand Improvements
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Redesigned FashionJobsToday Homepage
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FashionJobsToday Weekly Job Emails
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Promotions
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Membership Experience
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— Jim Mooney, RO|Innovation