TerraLUX

TerraLUX, Inc. has been a technology leader in the LED lighting industry for a decade.

They approached us to help them elevate their market presence in a deliberate shift from being engineering driven to being more market driven in order to maintain their success in portable lighting markets and grow the general illumination division. This long term engagement began with a comprehensive marketing plan covering everything from branding and lead generation to communications programs and event marketing.

To better communicate the TerraLUX value to each market, we undertook a rebranding effort to separate the portable product brand from the general illumination brand which each addressed very different customer audiences. The rebrand took into account vertical messaging, visual redesign including web, logo, collateral and more, and advertising.  Leveraging the new brand clarity, we tackled advertising campaign design as well as lead nurturing programs using marketing automation and CRM integration.  Additional tactics continue to be employed as TerraLUX grow and achieves more success.

Much of the TerraLUX program is still being rolled out to the market.  However, TerraLUX has already leveraged its brand identity in customer communication, partner solicitation and venture funding efforts. On the portable side of the business, the new packaging and POS design has been rolled out into full production along with the new advertising and marketing automation campaigns resulting, in part, in the best fiscal quarter in the business unit's history.