Marketing Copywriter
Content communicates, engages, inspires, and compels. That is, great content does. Since you enjoy creating compelling content for emails, social media, blogs, and other marketing channels, you’ll fit right in at Access Marketing Company.
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The Work
We are a B2B agency with a strong focus in technology and telecom where you'll have the chance to contribute from hyper-focused tactics to omni-channel campaigns. You will be a content guru who produces, reviews, and contributes genius ideas to the content we create for our clients.
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Your Team
The team is collaborative by choice and necessity. We make ourselves available to help when you're in a bind and we ask that you provide the same level of support. We are a "pull" organization - meaning we ask all our employees to take ownership of their projects and pull the ingredients get the job done. If you wait on others to tell you what to do next, you're in the wrong place.
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Perks of the Job
- 401(k) With Company Match
- Paid Time Off / Floating Holidays
- Profit-Sharing Program
- Employee Events, Virtual Happy Hours & More
- Schedule Flexibility. Serve Clients and Teammates, Not Clocks.
- Medical, Vision, Dental, Disability, Life Insurance
- $65-90K salary commensurate with fit, skillset and location
Does this sound like you?
You understand how to write with a purpose and match the voice and tone of each client’s unique brand or solution - all while telling a story that is interesting and captures the right audience’s attention. While you love telling the story, you can synthesize it into the appropriate context and check everything for errors ... because who allows typos to go to a client, right?
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What You Will Do
- Conceive, write, and deliver compelling content for marketing campaigns for a wide variety of client types/industries.
- Clearly understand audience, purpose, funnel stage, and calls to action in the writing process to strongly empathize with audience motivation and write effective copy.
- Suggest topics and stories and assist in the management of client editorial calendars.
- Brainstorm on compelling campaign themes/messaging, spanning segmentation, prospecting, email, and campaigns.
- Create A/B title/copy testing options and assist AMs with analysis and refinements.
- Work with the design team to align visual creatives with the purpose and message of all content.
- Conduct calls with clients and account team to uncover goals and gain a deeper awareness of the audiences and their specific pain points and motivations.
- Suggest and produce long-form content assets that support client goals for nurturing and engagement strategies.
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What You Bring
- Strong communicator with superlative writing and editing skills.
- Versatile creator, comfortable writing long and short form pieces, including informative yet creative product specifications, engaging blogs, thought-provoking eBooks, and clickable ads.
- Experienced professional, preferably in a technical industry B2B marketing setting.
- Analytical thinker with a problem-solving attitude.
- Organized, efficient and meticulous team player, able to multi-task and balance several projects/deadlines/priorities simultaneously.
- Proficient in a variety of digital and traditional content marketing channels.
- Skilled in the ways of the tools of the trade, including Microsoft Office, SharePoint, digital media platforms, social, SEM, CMS, marketing automation, SEO, keyword research tools and content management systems.
- Bachelor’s degree, preferably in journalism, marketing, or mass communications.
Full-time. This is not an entry-level role.
Resume Required for Consideration
Job Location: Remote
Take the Plunge
We put a lot of thought and effort into writing a role description that would attract just the right person. If that's not you, you can probably tell already. If you feel like this was crafted just for you, jump in by clicking through to our Culture Index platform for a quick (<10 mins) survey, and be sure to upload your resume after the survey – both are mandatory and will go directly to the hiring manager.
About Access Marketing Company
Access Marketing Company is a marketing partner for B2B companies. Our team is great at the "hard stuff" other agencies can't or won't do. Essentially, we engineer your marketing program with measurable tactics that deliver results...and we strive to be bad-ass at it.
Our methodology focuses on clearly identifying and segmenting audiences, developing audience-specific messaging and building marketing systems and campaigns around those elements — using marketing tools and expert marketing practices — to increase the flow of prospects through your funnel.
