Malwarebytes

Malwarebytes, a computer security software company, had been pursuing 100% of its leads with sales calls. The business was looking to increase efficiency across the sales process by integrating automated lead scoring with Salesforce.com, and reduce the burden on its sales team by nurturing a portion of the customer prospects being worked directly by sales.

WHAT THIS CLIENT NEEDED

Malwarebytes’ struggled to maintain a cohesive branding language across its different business units. Key marketing assets were being deployed across the globe without a consistent design or style, leading to confusion among customers and partners. On top of this, Malwarebytes lacked an internal design staff that could address these branding issues.

 

THE PROCESS

AMC quickly became Malwarebytes’ outsourced design department. We partnered with their staff to develop an eye-catching visual brand that flowed consistently across the print, digital, email and marketing automation channels used in their marketing.

 

THE RESULTS

Establishing a consistent, highly-engaging branding language helped underscore the position Malwarebytes has as an industry leader around the world. As a result, their brand recognition increased across all digital channels and their in-person events achieved record-breaking attendance numbers. AMC even spearheaded a multi-channel promotional campaign that led to the cyber security giant selling out their InfoSec VIP party.

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