Branding & Messaging | Access Marketing Company
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Your Brand Is Not Your Logo — It’s Your Company Street Cred

Your brand — plain and simple — is the impression people are left with after they encounter you or your marketing. It’s the “word on the street” about your company, and this perception is everything. Maybe your brand is just here for a good time. Or maybe your brand is loyal and strong.

We want your brand to stand out, so you’re noticed in the grand sea of options.


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89% of B2B marketers say brand awareness is the most important goal, followed by sales and lead generation.

(Content Marketing Institution)

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Building an audience is more valuable than direct sales for over 70% of brand managers.

(OnBrand)

If Your Messaging Is Off, We Can Fix That

Your brand is a result of your messaging, and your messaging needs to be based on an understanding of your audience, their pain points, and what resonates with them. Everything we place in front of customers — emails, events, social content, advertising, etc. — communicates your brand’s message.

Your Brand Is a Marriage of Two Parts

1. Audience: Extends beyond identifying your ideal customer to include everyone affecting the buying process: influencers, critics and advocates, customers, buying stakeholders and more.

2. Message: Leverages your company’s voice to highlight your company’s goals, project your company’s personality to solidify a brand impression and satisfy what your customer needs to hear and know to take a buying action.

We’ve Got Your Back

Through extensive research and collaboration with your organization’s thought leaders, we can identify your key audiences and create a messaging strategy that is centered around your prospective customers. This will attract your audiences and ultimately lead to real engagement.

We unpack your offerings to help discover, then sharpen, what makes you and your solutions stand out in the marketplace. Then we create and implement a strategy that showcases your worth across brand activation tactics.

Looking out into the world today, it’s easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products.

Scott Goodson
Contributor
Forbes

Branding & Messaging

Event Marketing

Paid Advertising

Social Media Marketing

Audience & Persona Development

Brand Activation

Thought Leadership

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We get it — this page gives you a lot to ponder. But, if you’re ready to cut to the chase and have a conversation about how we might apply to your unique business needs, drop us a note and we’ll reach out promptly.

 

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