PayPal

A household name in online payments, PayPal wanted to develop content to bolster its best-in-class business services and engage its current and potential partners. Access Marketing Company collaborated with PayPal to create an entire content library of promo sheets, presentations, white papers, success stories and more. Now PayPal uses this content to engage and attract companies in need of ecommerce payment solutions.

WHAT THIS CLIENT NEEDED

Content, content and more content. PayPal came to AMC with hopes of building a content library for their rebranded partner program. The daunting challenge of building a library from scratch and filling it with content compelling enough to engage big names like Magento and Shopify fueled what became one of AMC’s most creative and collaborative content development engagements.

 

THE PROCESS

An engagement that initially included just two eBooks and a case study blossomed into one that produced a handful of multi-channel assets for every stage of the PayPal marketing funnel. After a rigorous process of concept ideation, audience analysis and messaging refinement, we leveraged a unique Active Content approach to develop a variety of eBooks, infographics and data sheets.

 

THE RESULTS

In a matter of just few months, PayPal launched a fully-stocked content library on their newly-developed partner site. AMC’s collection of eBooks, infographics, sell sheets and case studies have been essential to bringing newfound visibility and awareness of PayPal’s unique partner program. The partnership is still growing strong – AMC continues to be one of the select group of agencies PayPal trusts with its content development strategy.

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