Access Marketing Company Debuts New Service to Enable ABM at Scale

Account-based motions work best when marketing and sales move in lockstep. That’s why Access Marketing Company (AMC) now provides an AI-based ABM service leveraging Intenti.co, a new AI sales platform.  The tool is delivered with a services wrapper that allows client teams to identify, prioritize and engage target accounts with relevant, timely outreach without adding busy work. 

Built for Real-World AI ABM Service Success

• Account and Industry Intelligence (real-time): Track changes, announcements and performance shifts across target accounts and industries so you can time outreach and tailor messaging to what’s relevant for the prospect. 

• DMU Mapping and Role-Based Messaging: Identify every member of the decision-making unit (DMU) – economic buyers, users, champions, influencers and blockers – and tailor multi-threaded messaging and assets to each role for complex deals. 

• AI Conversation Starters: Turn verified company developments into on-message talking points, emails and DMs that sound human, not templated, so sales can lead with value. 

• Sales–Marketing Orchestration: Make sure brand pillars, content and campaigns show up inside the cadence, so all that great marketing work actually gets used. Gain visibility into what’s being said, which touches land and where to double down. 

What This Means for Your Teams 

• For Sales Leaders: Lift the floor on struggling or mid-pack reps, ramp juniors faster and reserve strategic sellers for later-stage conversations – while consolidating tools and paying for outcomes, not extra logins. 

• For SDRs and New Sellers: Sound informed from day one with research you can trust and messages that match what’s happening at the account right now. 

• For Seasoned Sellers: Get concise alerts and ready-to-send, credible, ready-to-send copy so you spend more time in conversations and less time researching. 
• For Marketing: Ensure cadences reflect your positioning, assets and timing; see end-to-end attribution and which martech actually gets used in the field.