Campaign Strategist
Campaign Strategists are embedded in the day-to-day rhythm of accounts, ensuring insights, performance data, and client needs translate into clear marketing direction. They partner closely with Digital, Design, Content, and PM teams to guide work, and with AMs to ensure alignment with client priorities.
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The Work
The Campaign Strategist develops short- and mid-range marketing strategies that translate client goals into actionable campaigns, programs, and performance-focused plans. This role sits at the center of AMC’s marketing execution engine, connecting business objectives to campaign architecture, channel recommendations, messaging direction, and measurement frameworks.
This role requires strong analytical thinking, clear communication, and the ability to turn complex information into structured, strategic marketing plans.
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The Team
We are a B2B agency focused on technology and telecom where we contribute from C-level strategy to tactical execution, and our Campaign Strategists provide their expertise like a field general, turning overall marketing strategy into clear prescriptions for tactical execution. We make ourselves available to help when you're in a bind, and we ask that you reciprocate. We are a "pull" organization - meaning all our team members are expected to take ownership of their projects and pull needed inputs, resources and client buy-in to get the job done. If someone is waiting for micro-management, they're in the wrong place.
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Perks of the Job
- 401(k) With Company Match
- Paid Time Off / Floating Holidays
- Profit-Sharing Program
- Employee Events, Virtual Happy Hours & More
- Schedule Flexibility. Serve Clients and Teammates, Not Clocks.
- Medical, Vision, Dental, Disability, Life Insurance
- $70K-110K salary commensurate with fit, demonstrated skillset, domain knowledge and location
Does this sound like you?
You know that ideas are only as valuable as our ability to put them into action. That's why you relish the opportunity to knit a tactical plan from the overall strategy. The details matter to you: How will we reach that audience? Does the ad creative say the right thing when we get there? Are we actually getting results our customer cares about? These questions would keep you up at night if you didn't already have the chops to answer them.
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Core Responsibilities
Campaign Strategy & Planning
- Develop short-term and quarterly marketing plans aligned to client goals and broader strategic direction.
- Build campaign architectures, channel recommendations, offer strategies, and messaging direction for integrated programs.
- Translate insights, business needs, and performance trends into actionable next steps.
- Recommend the right mix of tactics across digital, content, and creative channels based on objectives.
- Develop briefs that guide Design, Content, and Digital execution with clarity and strategic rationale.
Performance & Insight Translation
- Review performance data in partnership with Digital to identify patterns, risks, and opportunities.
- Interpret insights and translate them into optimization recommendations and future campaign direction.
- Recommend tests, experiments, and adjustments to improve campaign outcomes.
- Support the development of dashboards and success metrics by aligning strategy with measurement.
Messaging & Content Direction
- Translate high-level messaging into campaign-level themes and talking points.
- Provide strategic direction for content outlines, landing page narratives, and promotional messaging.
- Ensure campaign messaging aligns with positioning frameworks provided by senior strategists.
- Identify gaps or inconsistencies in messaging and recommend solutions.
Discovery & Client Input
- Participate in discovery discussions, intake calls, and post-launch reviews to gather context and strategic inputs.
- Ask clarifying questions to uncover needs, opportunities, and constraints.
- Help clients articulate goals and translate them into structured marketing direction.
- Provide strategic reasoning during internal and client conversations, without owning the relationship.
Internal Collaboration
- Partner with Digital to align channel plans, measurement frameworks, and optimization strategies.
- Work closely with PMs to ensure proper sequencing, resourcing, and clarity for execution.
- Collaborate with Content and Design to ensure assets align to campaign logic and narrative.
- Provide AMs with structured explanations of campaign strategy and performance implications.
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Requirements
Must Haves
- Strong understanding of multi-channel digital marketing, campaign mechanics, and funnel logic.
- Ability to interpret performance data and translate insights into actionable recommendations.
- Experience writing briefs and developing campaign concepts.
- Strong communication and presentation skills.
- Ability to manage multiple campaigns simultaneously and meet deadlines.
- Analytical mindset with a structured approach to planning.
Nice-to-Haves
- Background in telecom or technology-driven marketing.
- Familiarity with marketing automation or CRM systems.
- Comfort with AI tools for research, synthesis, and ideation.
- Background in content or creative strategy.
What Success Looks Like
- Campaigns launch with clear strategic rationale and aligned messaging.
- Digital and creative teams receive actionable briefs and direction.
- Performance data consistently informs next steps and strategic adjustments.
- Quarterly planning is predictable and grounded in insights.
- Clients experience clarity and confidence in the campaign approach.
- AMs and PMs view the Campaign Strategist as a reliable source of direction and clarity.
- Senior strategists trust Campaign Strategists to manage short-term planning effectively.
Role Boundaries
This role does not:
- Own long-range positioning, messaging frameworks, or annual marketing plans (Senior Strategists own strategic direction).
- Manage client relationships or lead client communication (AMs own the relationship).
- Manage timelines or production workflows (PMs own delivery).
- Execute or build creative, content, or digital assets (Design, Content, and Digital own execution).
- Own digital performance or optimization decision-making (Digital owns performance).
This role owns short- and mid-range marketing strategy, turning client goals, insights, and performance trends into clear campaign direction.
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Education & Experience
- 3–7+ years of demonstrated success in B2B marketing strategy, campaign planning, or digital-focused roles.
Full-time
Resume Required for Consideration
Job Location: Remote
Take the Plunge
We put a lot of thought and effort into writing a role description that would attract just the right person. If that's not you, you can probably tell already. If you feel like this was crafted just for you, jump in by clicking through to our Culture Index platform for a quick (<10 mins) assessment. Be sure to upload your resume after the assessment – both are mandatory and will go directly to the hiring manager.
About Access Marketing Company
Access Marketing Company is a marketing partner for B2B companies. Our team is great at the "hard stuff" other agencies can't or won't do. Essentially, we engineer your marketing program with measurable tactics that deliver results...and we strive to be bad-ass at it.
Our methodology focuses on clearly identifying and segmenting audiences, developing audience-specific messaging and building marketing systems and campaigns around those elements — using marketing tools and expert marketing practices — to increase the flow of prospects through your funnel.
