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Digital Ads Manager
Are you an expert at using paid advertising and media to reach and engage new audiences and augment real business results? Can you blend paid search with other tactics like social, display and native to drive target customer conversions? Yes? Then we need your kung fu to grow and expand our B2B marketing team with exceptional digital advertising. Let's build great programs.
The Work
Our Digital Ads Managers lead creation, management and optimization of digital advertising campaigns across various platforms and ad channels. This position is ideal for someone who is detail-focused, looking to take that next step in their digital marketing career by gaining more hands-on experience and developing expertise in performance-driven advertising strategies.
Your Team
We are a B2B agency focusing on technology and telecom where you'll contribute from local, hyper-focused advertising to national campaigns. While our creative is top-notch, our digital team focuses on function first to ensure our magic serves client goals. The team is collaborative by choice and necessity. We make ourselves available to help when you're in a bind, and we ask that you reciprocate. We are a "pull" organization - meaning all our team members take ownership of their projects and pull needed inputs, resources and client buy-in to get the job done. If you're waiting for micro-management, you're in the wrong place.
Perks of the Job
- 401k With Company Match
- Paid Time Off / Floating Holidays
- Employee Profit-Sharing Program
- Volunteer Days, Happy Hours & More
- Schedule Flexibility. Serve Clients and Teammates, Not Clocks.
- Medical, Vision, Dental, Disability, Life Insurance
- $80-95K salary commensurate with skillset and success level with B2B digital advertising
Does this sound like you?
You have a knack for diving deep into digital ads, figuring out what makes campaigns perform and finding ways to make them even better. In your opinion, there is a right way to do things. You want to own the whole chain from setting up campaigns in platforms to monitoring details, analyzing the data, adjusting settings, making approved optimizations and suggesting other improvements to ensure our clients see measurable results while constantly improving what our team delivers.
Responsibilities
Campaign Management: Create and manage paid search, display, native, video campaigns across platforms such as Google/Bing Ads, StackAdapt, YouTube and programmatic channels. Monitor conversion performance metrics to ensure campaigns are meeting goals and KPIs.
Ad Creative & Copy: Collaborate with the creative team to implement ad copy, visuals, and assets that align with client objectives. A/B test ad variations to improve click-through rates (CTR) and conversion rates (CVR). You don't have to do the design; you make sure it works.
Audience Targeting: Conduct audience research and develop targeting strategies to reach the most relevant and high-converting audiences. Leverage platform-specific tools to create audience segments and optimize delivery.
Performance Reporting: Analyze campaign data and create insights and recommendations for client reports. Track ROI and provide actionable feedback for improvement.
Budget Management: Manage ad budgets for multiple clients, ensuring optimal allocation and spending control. Identify opportunities to scale budgets based on campaign performance.
Industry Trends: Stay updated on the latest trends, tools, and best practices in digital advertising to continually improve our digital approach and results. Experiment with new ad formats and platforms to drive innovation for clients.
Requirements
Technical Skills: Demonstrated effectiveness with platforms such as Google/Bing Ads, display advertising, native and programmatic. Basic understanding of Google Analytics and performance tracking tools. Proficient in Microsoft Excel/Google Sheets for data analysis and visualization when needed.
Soft Skills: Strong analytical and problem-solving abilities. Clear/accurate communication, both written and verbal. Detail-oriented with the ability to manage multiple campaigns simultaneously.
Bonus Points: Copywriting for the web (e.g. conversion pages). A passion for digital marketing and eagerness to learn. Candidates with chops in a variety of paid advertising channels will be given preference (e.g. Meta, LinkedIn, StackAdapt, YouTube, CVT/OTT, etc.). Experience with research and targeting tools like SEMrush.
Huge Plus: Success in the agency environment
Education & Experience
Experience: 3-5 years of experience in digital marketing, paid media, or a similar role. Enterprise B2B brand experience preferred. Agency background is a plus.
Full-time
Resume Required for Consideration
Job Location: Remote
Take the Plunge
We put a lot of thought and effort into writing a role description that would attract just the right person. If that's not you, you can probably tell already. If you feel like this was crafted just for you, jump in by clicking through to our Culture Index platform for a quick (<10 mins) assessment. Be sure to upload your resume after the assessment – both are mandatory and will go directly to the hiring manager.
