Digital Marketing & Analytics Director
Are you fanatical about high performance and efficiency? Can you lead a team of individuals to deliver an exceptional and repeatable results proven with measurable data? If so, you might be the person for whom we've tailored our Director of Digital Marketing and Analytics role.
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The Work
Our Director of Digital & Analytics leads AMC’s digital performance organization, uniting paid media, marketing technology, and reporting and analytics into one cohesive function.
This role owns the standards, systems, and people that ensure campaigns launch cleanly, track accurately, optimize effectively, and deliver clear insights.
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The Team
You directly manage and develop a multidisciplinary team, comprising digital advertising, marketing technology, reporting and analytics, that forms the backbone of AMC’s execution engine, ensuring the entire digital operation runs with consistency, rigor, and accountability.
We are a "pull" organization - meaning all our team members are expected to take ownership of their projects and pull needed inputs, resources and client buy-in to get the job done. If someone is waiting for micro-management, they're in the wrong place.
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Perks of the Job
- 401(k) With Company Match
- Paid Time Off / Floating Holidays
- Profit-Sharing Program
- Employee Events, Virtual Happy Hours & More
- Schedule Flexibility. Serve Clients and Teammates, Not Clocks.
- Medical, Vision, Dental, Disability, Life Insurance
- $100-150K salary commensurate with fit, skillset, experience and demonstrated success
Does this sound like you?
This role requires someone who can lead with both precision and vision — a person who understands the intersection of media, technology, and analytics and who can build the processes, structure, and collaboration required to scale. The ideal candidate will foster excellence in the team to achieve results.
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Responsibilities
Digital Performance Leadership
- Set the vision and standards for AMC’s digital execution across media, analytics, and marketing technology.
- Translate strategic objectives into channel plans, technical requirements, and measurement frameworks.
- Ensure media execution, tracking, data flow, and reporting function as a unified system.
- Oversee targeting frameworks, budget allocation, pacing logic, and channel mix strategies across all accounts.
- Advise clients and internal teams on digital feasibility, constraints, and performance considerations.
- Stay current on emerging platform capabilities, automation tools, and AI-driven optimization features to strengthen AMC’s digital performance.
Management of Paid Media, MarTech & Analytics
- Manage and develop a team of specialists comprising digital advertising, marketing technology and reporting & analytics.
- Set priorities, provide direction, review deliverables, and ensure quality across all digital work.
- Approve campaign setups, tracking plans, optimizations, and reporting before they move to client-facing teams.
- Hold the department accountable for clean setups, reliable data, and consistent performance across all accounts.
MarTech Ownership & Technical Infrastructure
- Oversee all MarTech execution, including platform configuration, integrations, workflows, routing, and tracking architecture.
- Direct build requirements, prioritization, and technical quality standards that support clean data and dependable execution.
- Ensure consistent tracking architectures, conventions, property usage, UTM frameworks, and event structures across all accounts.
- Maintain healthy, reliable technical environments across ad platforms, CRMs, and MAPs.
- Evaluate AI-enabled MarTech and analytics tools that improve data quality, automation, lead routing, or tracking reliability.
Analytics, Reporting & Data Governance
- Oversee all reporting deliverables and data structures used across the agency.
- Oversee dashboard structures, data validation standards, and insight development.
- Ensure reporting is accurate, consistent, and aligned with client goals.
- Establish and enforce data governance standards across platforms and accounts.
- Ensure the team monitors and escalates anomalies, pacing issues, tracking gaps, or performance risks.
- Explore opportunities to leverage AI-assisted analysis and reporting tools to enhance insight development.
Optimization & Ongoing Performance Management
- Own the optimization philosophy and standards across all channels.
- Review and approve optimization decisions, pacing adjustments, and diagnostic actions.
- Ensure technical fixes (tracking, routing, data flow) complement channel-level optimizations.
- Drive continuous improvement through process updates, QA, and structured analysis.
Operational Ownership
- Own the digital workflow from setup through reporting.
- Build and maintain processes, checklists, and documentation that ensure consistency and scalability.
- Ensure adherence to QA protocols, asset requirements, and timelines.
- Maintain platform hygiene across ad platforms, analytics tools, CRMs, and MAPs.
Cross-Functional Leadership
- Work closely with client teams to validate plans and performance expectations.
- Ensure design teams receive precise creative requirements needed for channel performance.
- Provide Account Managers with clear explanations and insights, without taking over the client relationship.
- Provide Project Management with the timing, dependencies, and QA requirements needed for smooth delivery.
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Skills & Experience
Must Haves
- 8-10+ years in digital marketing, paid media, or marketing operations.
- Experience managing multi-functional digital teams in a B2B environment.
- Strong command of GA4, GTM, CRM/MAP functionality, and platform integrations.
- Expertise in multi-channel media buying and optimization.
- Strong analytical and diagnostic skills.
- Demonstrated ability to build processes, systems, and standards.
- Excellent communication and leadership presence.
Nice-to-Haves
- Experience with telecom or tech-focused industries.
- Familiarity with interactive and motion-driven creative and how it impacts performance.
- Exposure to ABM programs, email and advanced audience segmentation.
- Understanding of website QA, landing page optimization, or CRO.
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Role Boundaries
This role owns digital performance, technical accuracy, data integrity, and the operational health of AMC’s digital and analytics functions.
This role does not:
- Develop overall marketing strategy or messaging (Strategy leads strategic direction).
- Produce design assets or brand creative (Design owns creative execution).
- Lead motion, UX, or interactive experiences (Interactive Media owns experience design).
- Manage client relationships or communication flow (Account Management owns the relationship).
- Own task management, timelines, or workflow logistics (Project Management owns delivery).
Full-time
Resume Required for Consideration
Job Location: Remote
Take the Plunge
We put a lot of thought and effort into writing a role description that would attract just the right person. If that's not you, you can probably tell already. If you feel like this was crafted just for you, jump in by clicking through to our Culture Index platform for a quick (<10 mins) assessment. Be sure to upload your resume after the assessment – both are mandatory and will go directly to the hiring manager.
About Access Marketing Company
Access Marketing Company is a marketing partner for B2B companies. Our team is great at the "hard stuff" other agencies can't or won't do. Essentially, we engineer your marketing program with measurable tactics that deliver results...and we strive to be bad-ass at it.
Our methodology focuses on clearly identifying and segmenting audiences, developing audience-specific messaging and building marketing systems and campaigns around those elements — using marketing tools and expert marketing practices — to increase the flow of prospects through your funnel.
