End-To-End Content Strategy…
Audience Analysis
Who do you want to consume your content? Or, better yet, who do you need to consume your content? Count on us to put your business under the microscope to identify who to put your content in front of, where they “hang out” and what motivates them.
Purpose/Outcome Definition
Content without purpose is like a ship without a compass, or a race without a finish line, or a basketball game without a hoop, or — you get the idea. Anyway, we won’t even start a content project with your company until we answer one all-important question: “What is this piece supposed to do?”
Messaging Refinement
It may seem like a no-brainer, but great content needs to say something. Even if the overarching message of your campaign is “We’re awesome, just because,” that theme needs to be driven home to the nth degree. Count on our team to build entire campaigns designed to communicate your core messages in the most creative, compelling, outside-of-the-box ways.
Distribution Tactics
So you have content — now what? When you work with us, we don’t leave your precious content to collect cobwebs on your website. No, we design and execute multi-channel distribution programs that get your content in front of the right audiences at the right time.
Calendaring/Production
We take your monthly content to-dos and transform them into a living, breathing content machine that is always on schedule and never runs out of steam. Expect the machine that we build for you to create and enforce your content calendar, perform gap analysis, make topic recommendations and implement a measurement plan.
Follow-Up and ROI
Marketers have spent lifetimes trying to concoct the perfect formula for measuring content ROI. From our perspective, there is no catch-all formula — every formula is unique to the campaign. That’s why we spend our time unpacking the who, what, when, where, why and how of your content campaign to create laser-focused analytics that tell you everything you need to know about content performance.
Do You Need Content Strategy…or Just Content Development?
One of the fastest ways to drain your content budget is by investing in the wrong resources. An airtight content strategy means boo if you don’t have fingers to do the typing.
Download our white paper to start fitting yourself for the right content partner.
