Content Strategy - Access Marketing Company

Avoiding “Who Cares?” Content

The average person spends over 450 minutes every day consuming media, at least according to research firm Zenith. That’s a lot of reading, clicking and scrolling, and your content isn’t going to survive long in the wild if it isn’t backed by purpose and direction. That’s where we come in.

At Access Marketing Company, we deliver content that has a “why.” Great content is only as effective as the program that disseminates it, and a rock-solid program falls flat if the content is “meh”. We take a big-picture approach, knitting together content creation, deployment tactics, marketing automation tools and reporting/measurement processes into an end-to-end strategy that accomplishes your business goals.

End-To-End Content Strategy…

Audience Analysis

Who do you want to consume your content? Or, better yet, who do you need to consume your content? Count on us to put your business under the microscope to identify who to put your content in front of, where they “hang out” and what motivates them.

Purpose/Outcome Definition

Content without purpose is like a ship without a compass, or a race without a finish line, or a basketball game without a hoop, or — you get the idea. Anyway, we won’t even start a content project with your company until we answer one all-important question: “What is this piece supposed to do?”

Messaging Refinement

It may seem like a no-brainer, but great content needs to say something. Even if the overarching message of your campaign is “We’re awesome, just because,” that theme needs to be driven home to the nth degree. Count on our team to build entire campaigns designed to communicate your core messages in the most creative, compelling, outside-of-the-box ways.

Distribution Tactics

So you have content — now what? When you work with us, we don’t leave your precious content to collect cobwebs on your website. No, we design and execute multi-channel distribution programs that get your content in front of the right audiences at the right time.


We take your monthly content to-dos and transform them into a living, breathing content machine that is always on schedule and never runs out of steam. Expect the machine that we build for you to create and enforce your content calendar, perform gap analysis, make topic recommendations and implement a measurement plan.

Follow-Up and ROI

Marketers have spent lifetimes trying to concoct the perfect formula for measuring content ROI. From our perspective, there is no catch-all formula — every formula is unique to the campaign. That’s why we spend our time unpacking the who, what, when, where, why and how of your content campaign to create laser-focused analytics that tell you everything you need to know about content performance.

Do You Need Content Strategy…or Just Content Development?

One of the fastest ways to drain your content budget is by investing in the wrong resources. An airtight content strategy means boo if you don’t have fingers to do the typing.

Download our white paper to start fitting yourself for the right content partner.


Brands Who Trust Access Marketing Company

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We get it — this page gives you a lot to ponder. But, if you’re ready to cut to the chase and have a conversation about how we might apply to your unique business needs, drop us a note and we’ll reach out promptly.


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Content communicates, engages, inspires, and compels. That is, great content does. You’ll fit right in at Access Marketing Company.