
Account-Based Marketing: Stop Throwing Hail Marys
It’s time to trade random plays for real strategy. John, a CEO in the power and water industry, watches his competitor’s ad flash across the stadium jumbotron. It’s bold. It’s
Let’s be honest — there isn’t a single salesperson who can put together a good presentation. Quality sales enablement content is way more than just listing product features and showing cool demo videos. It represents the continuation of a personal “conversation” your business is having with a prospect that started with your upstream marketing programs and runs through the sales process.
Trust Access Marketing Company’s content wizards to apply our tried-and-true APM (Audience, Purpose, Messaging) philosophy to your sales enablement needs, producing content that makes it easier for your sales staff to do what they do best — sell.
According to IDC, an eye-opening 74% of companies believe sales AND marketing are responsible for sales enablement. This white paper gives marketers a few tips for upholding their end of the bargain.
We could keep telling you how great our content team is, or we could hop on the phone with you and talk about what’s relevant to your business. Give us a call or use our fancy schmancy digital form to get the attention our content experts!
It’s time to trade random plays for real strategy. John, a CEO in the power and water industry, watches his competitor’s ad flash across the stadium jumbotron. It’s bold. It’s
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