Content Is King – When You Do It Right
We hate the phrase “content is king” as much as anyone, but let’s face it, content — in all its various forms — is “preeminent in its class.”
For most businesses, the creation of high-value content is the weak link in the marketing 2.0 chain. After spending time and resources on driving traffic to your website, blog or other online resources, high quality content is the only thing standing between converting that hard-earned traffic and the dreaded back button. Like it or not, your content gets judged within seconds, and if it does not draw the prospect in, all is lost.
Every business, regardless of industry or size, can benefit from content marketing. Marketing leaders from around the world agree (and have the data to back it up) that incorporating content marketing drives greater, long-term success.