It's Automatic Marketing
You've heard about it. Plenty of marketers are infatuated with it. But at the end of the day...
What is marketing automation?
Marketing automation refers to the software that automates marketing actions. We utilize automation features on emails, social media, websites and a lot more. Digital marketing automation streamlines tasks while it allows us to track interactions to gauge the effectiveness of any given campaign.
At Access Marketing Company, we’ve partnered with Act-On Software to provide turnkey marketing automation solutions — including the technology platform — to our clients.
Research suggests businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. From there, nurtured leads make, on average, 47% larger purchases than non-nurtured leads.
How It Works
Marketing automation tools work with the help of increasingly powerful technologies and human-led strategies. Merging business intelligence and custom analytics with distinctively segmented outbound communications, content marketing, social media and more, marketing automation gives you the tools to tailor messages to your prospects. With the ability to analyze how your prospects behave at various points in the buying cycle, you can attribute lead scores to specific actions and alert sales when a prospect is “hot” according to your data.
Why It's Awesome
Digital marketing automation isn’t just about generating leads; it’s about generating revenue. Bolster your sales team’s confidence and capabilities with real-time prospect intelligence, while building better opportunities and nurturing leads through their buying process.
Ready to Talk Marketing Automation?
Effective marketing automation can solidify existing relationships, initiate new ones and convert prospects or one-time clients into long-term customers.
Contact us today to discuss implementing our marketing automation services.