Digital Marketing Automation | Access Marketing Company

It's Automatic Marketing

You've heard about it. Plenty of marketers are infatuated with it. But at the end of the day...

What is marketing automation?

Marketing automation refers to the software that automates marketing actions. We utilize automation features on emails, social media, websites and a lot more. Digital marketing automation streamlines tasks while it allows us to track interactions to gauge the effectiveness of any given campaign.

At Access Marketing Company, we’ve partnered with Act-On Software to provide turnkey marketing automation solutions — including the technology platform — to our clients.

Research suggests businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. From there, nurtured leads make, on average, 47% larger purchases than non-nurtured leads.

Read Our White Paper: The Case for Marketing Automation


How It Works

Marketing automation tools work with the help of increasingly powerful technologies and human-led strategies. Merging business intelligence and custom analytics with distinctively segmented outbound communications, content marketing, social media and more, marketing automation gives you the tools to tailor messages to your prospects. With the ability to analyze how your prospects behave at various points in the buying cycle, you can attribute lead scores to specific actions and alert sales when a prospect is “hot” according to your data.

Why It's Awesome

Digital marketing automation isn’t just about generating leads; it’s about generating revenue. Bolster your sales team’s confidence and capabilities with real-time prospect intelligence, while building better opportunities and nurturing leads through their buying process.

Ready to Talk Marketing Automation?

Effective marketing automation can solidify existing relationships, initiate new ones and convert prospects or one-time clients into long-term customers.

Contact us today to discuss implementing our marketing automation services.

Inc 5000

To us, this recognition comes from the trust our clients place in us to drive their businesses forward. 

Ever wonder how to “read the room” when the room no longer existsLearn how digital signals can be used just like body language to gauge your prospects’ online. 

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Content communicates, engages, inspires, and compels. That is, great content does. You’ll fit right in at Access Marketing Company.