Marketing Systems & Analytics Manager

Your Team

The team is collaborative by choice and necessity. We make ourselves available to help when you're in a bind and we ask that you provide the same level of support. We are a "pull" organization - meaning we ask all our employees to take ownership of their projects and pull the ingredients get the job done. If you wait on others to tell you what to do next, you're in the wrong place.

Perks of the Job

401(k) with Company Match
Paid Time Off / Floating Holidays
Profit-Sharing with all employees
Volunteer Days, Happy Hours & More
Schedule Flexibility. Serve clients and teammates, not clocks.
Medical, Vision, Dental, Disability, Life Insurance
$80-100K salary commensurate with breadth of skillset and demonstrated success managing marketing technology and analytics

Does this sound like you?

Numbers and systems get you excited. Why? Because numbers give you insights into what’s happening and prove the performance of things while systems save you and everyone else time and effort. The chance to create and optimize a system to deliver an output easily and reliably gets you out of bed in the morning. Build, measure, adjust is a loop you embrace.

In your ideal job you’d rather have too many things to do than not enough things. While you prefer to have multiple responsibilities, you also need space to get things right and not cut corners because you thrive on reaching the desired outcome.

Responsibilities

Collaborate with marketing teams to identify measurement requirements for clients and campaigns based on desired results.
Setup marketing technology (martech) platforms and analytics to produce desired data, reporting and campaign insights. Includes technical items such as brokering domain record changes with clients, configuring platform settings and adding website tags.
Set up and configure Google Tag Manager, tags, events and goals for clients. Collaborate with scripting resources where necessary.
Test analytics setups and validate data output.
Resolve data disparities between data sources and/or explain root cause for disparities.
Automate data collection and campaign performance reporting to the greatest extent feasible.
Devise new methods for measuring and reporting marketing performance and consult with clients on ways to achieve their measurement goals.
Analyze campaign data to highlight tactical problems and opportunities or make recommendations to strategy teams.
Serve as internal expert on marketing technology, analytics and trends in each.
Develop internal processes and workflows to optimize technology and analytics usage by the company. Collaborate with PM office to memorialize workflows in project blueprints.
Manage any vendors used to provide martech or analytics services.
Recommend additions/improvements to martech and analytics toolsets and collaborate with leadership on technology budgeting and contracts.
Routine duties include pulling performance data, creating basic reports across clients, interpreting data and presenting data to clients and internal teams.

Requirements

Up-to-date know-how about marketing measurement methodologies and basic analytics tools like Google Analytics and Google Tag Manager. Knowledge of more sophisticated toolsets a plus.
Demonstrated track record of managing martech stacks and setting up effective digital marketing measurement.
Practical understanding of SaaS marketing technology, how SaaS platforms function and generalized knowledge how to configure marketing SaaS.
Understanding of digital targeting and how to segment performance data by target.
Working knowledge of ABM and account-specific marketing measurement.
Solid grasp of tactical marketing metrics (impressions, reach, engagement, conversions, etc) and if/how they map to real world marketing goals.
Experience with tools for visualizing marketing performance data a plus (e.g. Power BI, Google Data Studio, Tableau, etc).
Ability to derive relevant metrics from campaign goals and tactical designs.
Thirst for solving big and small problems and quantifying success.