One of the biggest challenges for companies of all sizes is demand generation. Distinct from lead generation, which is to capture pent-up demand, demand generation integrates a variety of tactics to create new interest in your products and services.
Many companies outsource demand generation services because these programs are robust and require tremendous skill, focus and diligence. If you’re shopping for a demand generation agency, there are a few specific aspects you should look for, including:
- Are they full service? Meaning, can they cast a wide net of marketing tactics to generate momentum toward a big-picture strategy?
- Are they collaborative? When it comes to demand generation, you want to work with an agency that takes time to understand your brand, products and services and produce marketing programs that capture your unique voice. This step requires research and collaboration.
- Do they have street cred? If you want to know how an agency’s demand generation services have held up in the past, check out their portfolio.
Getting into the trenches of demand generation is kind of like entering a marriage. Demand generation is accomplished through gradual, comprehensive and holistic programs that span your entire marketing lifespan. So, you want to make sure your goals and work style are compatible with your agency’s.
If you’d like to talk to an actual human about demand generation tactics, call us today. We’re a full-service demand generation agency that takes time to understand your business goals and create marketing programs that achieve them.
Ready to learn more about lead generation? Check out this whitepaper: B2B Lead Generation Best Practices: Leveraging Content Marketing to Increase Leads & Sales.