Project at a Glance
When you introduce a novel product in a commoditized market, you can often be lost in a sea of competitive noise.
How do you rise above? Well, one way is to build a brand to embody your uniqueness in an otherwise vanilla market.
In this case, it’s a wholesale fiber network. When you break technology barriers, when you merge strategy, organizational structure, engineering and construction to build a network, when you bring entirely new performance benchmarks to the market, you become an … ICON.
The Story of Creating a Brand ICON
With branding that focused on differentiation in its space, ICON by Windstream made a splash in the telecom industry.
View More Work
We’re proud of the wins we’ve earned for our clients, and here you’ll find some creative examples of those successes. Moreover, you’ll find a suite of approaches that work together like we do.