Windstream ICON Launch - Access Marketing Company

 > Windstream ICON Case Study

Branding

Be the Hero of Your Own Brand Story

Project at a Glance

When you introduce a novel product in a commoditized market, you can often be lost in a sea of competitive noise.

How do you rise above?  Well, one way is to build a brand to embody your uniqueness in an otherwise vanilla market.

In this case, it’s a wholesale fiber network.  When you break technology barriers, when you merge strategy, organizational structure, engineering and construction to build a network, when you bring entirely new performance benchmarks to the market, you become an … ICON.

The Story of Creating a Brand ICON

Windstream ICON Launch Landing Page

Windstream ICON Launch landing page …

Windstream ICON Launch Email

Windstream ICON Launch Email …

Windstream ICON Launch Social Posts

Windstream ICON Launch Social Posts …

Windstream ICON Launch Logo Development

Windstream ICON Launch Logo Development …

Windstream ICON Launch Zoom Background

Windstream ICON Launch Zoom Background …

With branding that focused on differentiation in its space, ICON by Windstream made a splash in the telecom industry.

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