Account-Based Marketing Elevated
The most significant deals involve many stakeholders. Each of these players has different motivations, is rewarded differently and evaluates your products or services from a different perspective. ABM focuses time and resources to address the unique pain points of these people in target accounts.
%
higher contract value for mid-market accounts using ABM
(Source: Demandbase)
%
higher close rate for targeted enterprise accounts using ABM
(Source: Demandbase)
ABM Is Not Just Another Campaign
Account-based marketing combines many marketing disciplines including content marketing, marketing automation, analytics, native advertising and more. However, it’s a fundamental change in marketing approach, not just the next campaign in your queue.
Why? ...Performance
ABM is a powerful, complex combination of people, process and technology that, when deployed intelligently, will out-perform every other demand generation initiative in your company.
