The idea behind good 1:1 account-based marketing is to personalize everything to the account or accounts being pursued – personalize the insights, the messaging, the point of view, the value propositions and most importantly, the relationship.  How better to personalize a relationship than with a real person?

Francis has been navigating the network and communications
landscape of Alaska for 25 years, and he knows 1000s of reasons why traditional telecoms fail so often in the Alaska market.  So, who else would you want as your guide and advisor in that market?  Right…nobody. We made Francis the face and personality of the effort to snipe specific wholesale buyers in the lower 48 who need to source network in Alaska.