Windstream Beach Route Campaign - Access Marketing Company


 > Windstream Wholesale Case Study

Beach Route Campaign

Omni-Channel Marketing … That’s Fun!

Project at a Glance

So, what’s the big deal about a new wholesale fiber route?    

Well, there are certainly some advantages of where it runs, what it connects and how it was constructed.  But more importantly, the value is about who you buy from, how they run their business, and their customer-first approach of everything from the network design to the org chart. 

5 Tier 1 accounts

Engaged across various sales and marketing touch points ads

4% click-through rate

On search engine marketing (SEM) ads page views

660 users

At Tier 1 accounts reached with targeted display ads

6% open rate

From 15,000 cold emails sent

Windstream Beach Route Network Map

Enhanced network fiber map shows geographic path plus key POP info.

Windstream Beach Route Social

Social media components of a themed campaign poking fun at the “typical” customer experience that this client aims to avoid.

Windstream Beach Route Social Post

More social promotion in action.

Windstream Beach Route Display Ads

Account-targeted advertising provided lift on opportunity flow to the sales team.

Windstream Beach Route Landing Page

High-converting landing page leverages custom video produced for this beach-themed fiber campaign.

Authentic, self-aware, personable marketing aligns perfectly with the way Windstream works.

Rather than pitch products or tell target customers about the customer experience, we showed them.

View More Work

We’re proud of the wins we’ve earned for our clients, and here you’ll find some creative examples of those successes. Moreover, you’ll find a suite of approaches that work together like we do.

Windstream Wholesale

Inc 5000

To us, this recognition comes from the trust our clients place in us to drive their businesses forward. 

Ever wonder how to “read the room” when the room no longer existsLearn how digital signals can be used just like body language to gauge your prospects’ online. 

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