Project at a Glance
So, what’s the big deal about a new wholesale fiber route?
Well, there are certainly some advantages of where it runs, what it connects and how it was constructed. But more importantly, the value is about who you buy from, how they run their business, and their customer-first approach of everything from the network design to the org chart.
5 Tier 1 accounts
Engaged across various sales and marketing touch points ads
4% click-through rate
On search engine marketing (SEM) ads page views
660 users
At Tier 1 accounts reached with targeted display ads
6% open rate
From 15,000 cold emails sent
Windstream Beach Route Network Map
Enhanced network fiber map shows geographic path plus key POP info.
Windstream Beach Route Social
Social media components of a themed campaign poking fun at the “typical” customer experience that this client aims to avoid.
Windstream Beach Route Social Post
More social promotion in action.
Windstream Beach Route Display Ads
Account-targeted advertising provided lift on opportunity flow to the sales team.
Windstream Beach Route Landing Page
High-converting landing page leverages custom video produced for this beach-themed fiber campaign.
Authentic, self-aware, personable marketing aligns perfectly with the way Windstream works.
Rather than pitch products or tell target customers about the customer experience, we showed them.
View More Work
We’re proud of the wins we’ve earned for our clients, and here you’ll find some creative examples of those successes. Moreover, you’ll find a suite of approaches that work together like we do.
