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Content Development

content

These days, it seems like everyone thinks they can write – social sites like WordPress and Facebook give everyone a bullhorn through which to shout their opinions. But when it comes down to the wire, who would you trust to handle your content marketing plan? In the grand scheme of content generation, being able to write is only part (though an important part) of it: effective content has a purpose and a plan from identification of the target audience, to goals for messaging, to measuring results.

“We need to stop interrupting what people are interested in and be what people are interested in.”

- Craig Davis, Chief Creative Officer Worldwide
J. Walter Thompson (World’s 4th Largest Ad Agency)

Content generation is more than just blogging – it’s making your company’s voice a part of the conversation that’s already taking place around you, and establishing your position as a thought leader in your industry. Content that demands attention focuses on the reader’s needs while offering a viable solution. As with everything we do, Access Marketing engineers a holistic content plan that could include website copywriting, social media, whitepapers, blogging, case studies and more depending on the specific needs of your business.

Featured Work
As a fast-growing company with significant investor-funded activity, press releases and industry awareness were key to the early Zayo strategy. In addition to building the foundation company profiles and media kit, we wrote, optimized and disseminated press releases for Zayo in its formative years.
Elucidating the value of dark fiber solutions to various audiences can be a challenge for even the most seasoned telecom sales executive.

These product sales sheets aid Arch Fiber Networks' sales staff in articulating the dark fiber story for each target market vertical.