Content Development


These days, it seems like everyone thinks they can write – social sites like WordPress and Facebook give everyone a bullhorn through which to shout their opinions. But when it comes down to the wire, who would you trust to handle your content marketing plan? In the grand scheme of content generation, being able to write is only part (though an important part) of it: effective content has a purpose and a plan from identification of the target audience, to goals for messaging, to measuring results.

“We need to stop interrupting what people are interested in and be what people are interested in.”

– Craig Davis, Chief Creative Officer Worldwide
J. Walter Thompson (World’s 4th Largest Ad Agency)

Content generation is more than just blogging – it’s making your company’s voice a part of the conversation that’s already taking place around you, and establishing your position as a thought leader in your industry. Content that demands attention focuses on the reader’s needs while offering a viable solution. As with everything we do, Access Marketing engineers a holistic content plan that could include website copywriting, social media, whitepapers, blogging, case studies and more depending on the specific needs of your business.

Featured Work
In addition to actively managing search engine marketing campaigns, Access Marketing supplemented Precisions online advertising with display ads. Image and animated banner assets were designed for each audience segment (daily users, executive decision makers, compliance officers, etc) and carefully targeted to industry sites and audience segments. Remarketing lists were also implemented to repeatedly reinforce the Precision brand. Through these tactics, a whole new source of qualified leads emerged.
Precision Software had a web problem. Their company provides businesses with world class logistics management software but their website conveyed neither their message nor the quality of the product. Access Marketing Company worked with Precision Software stakeholders are various levels of the organization to clearly define marketing audiences and customer solution sets, and then reflect the updated messaging in a new website design with new content.