facebook
linkedin
twitter
google_plusone
more

Content Development

content

These days, it seems like everyone thinks they can write – social sites like WordPress and Facebook give everyone a bullhorn through which to shout their opinions. But when it comes down to the wire, who would you trust to handle your content marketing plan? In the grand scheme of content generation, being able to write is only part (though an important part) of it: effective content has a purpose and a plan from identification of the target audience, to goals for messaging, to measuring results.

“We need to stop interrupting what people are interested in and be what people are interested in.”

- Craig Davis, Chief Creative Officer Worldwide
J. Walter Thompson (World’s 4th Largest Ad Agency)

Content generation is more than just blogging – it’s making your company’s voice a part of the conversation that’s already taking place around you, and establishing your position as a thought leader in your industry. Content that demands attention focuses on the reader’s needs while offering a viable solution. As with everything we do, Access Marketing engineers a holistic content plan that could include website copywriting, social media, whitepapers, blogging, case studies and more depending on the specific needs of your business.

Featured Work
As Zayo Group added business units like Zayo Bandwidth, we not only added to their family of company logos, we developed key messaging for each audience including taglines for each business unit. To this day, Zayo is still dedicated to "Your Network. Our Mission."
Entertainment Jobs Online engaged Access Marketing to build a subsidiary brand for a new market expansion into the art world. As the first implementation of the new visual brand, we designed the job board website including:

  • Visitor facing site to drive membership
  • Member facing site for managing a career search
  • Company facing site for managing job postings and candidate recruiting.
Access Marketing also designed much of the process and workflow for the three audience groups to feed the UI design.