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Content Development

content

These days, it seems like everyone thinks they can write – social sites like WordPress and Facebook give everyone a bullhorn through which to shout their opinions. But when it comes down to the wire, who would you trust to handle your content marketing plan? In the grand scheme of content generation, being able to write is only part (though an important part) of it: effective content has a purpose and a plan from identification of the target audience, to goals for messaging, to measuring results.

“We need to stop interrupting what people are interested in and be what people are interested in.”

- Craig Davis, Chief Creative Officer Worldwide
J. Walter Thompson (World’s 4th Largest Ad Agency)

Content generation is more than just blogging – it’s making your company’s voice a part of the conversation that’s already taking place around you, and establishing your position as a thought leader in your industry. Content that demands attention focuses on the reader’s needs while offering a viable solution. As with everything we do, Access Marketing engineers a holistic content plan that could include website copywriting, social media, whitepapers, blogging, case studies and more depending on the specific needs of your business.

Featured Work
As part of an ongoing program to share knowledge with customers and prospects, Access Marketing Company produces NEF's highly subscribed to e-newsletter from our own telecom domain knowledge and interviews with their subject matter experts.
Through lead generation programs managed by Access Marketing, Precision Software now garners a majority of its customer leads online. The largest source of website traffic - nearly 70% of the mix over the past year - is search engine traffic from online advertising campaigns which yields 2-3 conversions per day (for enterprise products in the $50-200K price range).