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Content Development

content

These days, it seems like everyone thinks they can write – social sites like WordPress and Facebook give everyone a bullhorn through which to shout their opinions. But when it comes down to the wire, who would you trust to handle your content marketing plan? In the grand scheme of content generation, being able to write is only part (though an important part) of it: effective content has a purpose and a plan from identification of the target audience, to goals for messaging, to measuring results.

“We need to stop interrupting what people are interested in and be what people are interested in.”

- Craig Davis, Chief Creative Officer Worldwide
J. Walter Thompson (World’s 4th Largest Ad Agency)

Content generation is more than just blogging – it’s making your company’s voice a part of the conversation that’s already taking place around you, and establishing your position as a thought leader in your industry. Content that demands attention focuses on the reader’s needs while offering a viable solution. As with everything we do, Access Marketing engineers a holistic content plan that could include website copywriting, social media, whitepapers, blogging, case studies and more depending on the specific needs of your business.

Featured Work
To align with its new visual branding, Precision Software engaged Access Marketing to redesign their event property. Previously cluttered with too much text and no visual appeal, the booth backdrop was redesigned to "stop people in the aisle" long enough for staff members to engage possible customers at events. Precision's event ROI showed immediate improvement.
Articulating solution value to specific industries had been a challenge for Precision. Through our copy development process and professional print design work, Access Marketing helps build a library of industry-specific sales assets the organization uses now to communicate its broad logistics expertise in additions to more niche solutions.