Content Development


These days, it seems like everyone thinks they can write – social sites like WordPress and Facebook give everyone a bullhorn through which to shout their opinions. But when it comes down to the wire, who would you trust to handle your content marketing plan? In the grand scheme of content generation, being able to write is only part (though an important part) of it: effective content has a purpose and a plan from identification of the target audience, to goals for messaging, to measuring results.

“We need to stop interrupting what people are interested in and be what people are interested in.”

– Craig Davis, Chief Creative Officer Worldwide
J. Walter Thompson (World’s 4th Largest Ad Agency)

Content generation is more than just blogging – it’s making your company’s voice a part of the conversation that’s already taking place around you, and establishing your position as a thought leader in your industry. Content that demands attention focuses on the reader’s needs while offering a viable solution. As with everything we do, Access Marketing engineers a holistic content plan that could include website copywriting, social media, whitepapers, blogging, case studies and more depending on the specific needs of your business.

Featured Work
With its parcel shipping product solutions, Precision Software needs to reach an audience inundated with boring content. After all, they ship packages all day. To disrupt the status quo and make Precision Software stand out above the noise, we took an edgy approach to set us apart from other advertisers in the niche parcel shipping space.
A variety of campaigns and tactics including webinar marketing, content marketing, market education and partner referral programs are deployed and managed through marketing automation tools. The resulting business intelligence and our prospect activity reports are routinely reviewed by management to prioritize sales follow up, plan event themes, and capitalize on "hot leads" based on actual buyer behavior.