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Content Development

content

These days, it seems like everyone thinks they can write – social sites like WordPress and Facebook give everyone a bullhorn through which to shout their opinions. But when it comes down to the wire, who would you trust to handle your content marketing plan? In the grand scheme of content generation, being able to write is only part (though an important part) of it: effective content has a purpose and a plan from identification of the target audience, to goals for messaging, to measuring results.

“We need to stop interrupting what people are interested in and be what people are interested in.”

– Craig Davis, Chief Creative Officer Worldwide
J. Walter Thompson (World’s 4th Largest Ad Agency)

Content generation is more than just blogging – it’s making your company’s voice a part of the conversation that’s already taking place around you, and establishing your position as a thought leader in your industry. Content that demands attention focuses on the reader’s needs while offering a viable solution. As with everything we do, Access Marketing engineers a holistic content plan that could include website copywriting, social media, whitepapers, blogging, case studies and more depending on the specific needs of your business.

Featured Work
Like many Access Marketing clients, Stefanini had a substantial lead list and needed their marketing funnel optimized for conversions. Our prospecting and nurture programs used content offers and free consultations to move leads toward sales readiness while enhancing lead information through progressive profiling.
At the outset of our engagement with Zayo, we designed, implemented, and promoted Dan Caruso's business blog, BearOnBusiness.com. In the first 5 months we grew readership to over 2,000 monthly readers and attracted comments from then notable executive bloggers such as Ike Elliot.