Content Development


These days, it seems like everyone thinks they can write – social sites like WordPress and Facebook give everyone a bullhorn through which to shout their opinions. But when it comes down to the wire, who would you trust to handle your content marketing plan? In the grand scheme of content generation, being able to write is only part (though an important part) of it: effective content has a purpose and a plan from identification of the target audience, to goals for messaging, to measuring results.

“We need to stop interrupting what people are interested in and be what people are interested in.”

– Craig Davis, Chief Creative Officer Worldwide
J. Walter Thompson (World’s 4th Largest Ad Agency)

Content generation is more than just blogging – it’s making your company’s voice a part of the conversation that’s already taking place around you, and establishing your position as a thought leader in your industry. Content that demands attention focuses on the reader’s needs while offering a viable solution. As with everything we do, Access Marketing engineers a holistic content plan that could include website copywriting, social media, whitepapers, blogging, case studies and more depending on the specific needs of your business.

Featured Work
The Arch Fiber Networks website was built on a simple design and lightweight customization of a CMS theme.

Yet, the branding aligns with the overall Arch Fiber Networks design and the content conveys the core value propositions for each key audience in their market. In Arch Fiber's case, less was certainly more.
The other part of the rebranding project with TerraLUX was creating a separate brand for their portable LED products (flashlights, work lights, LED upgrade kits).

Distant from the commercial audience of TerraLUX Illumination, these customers are law enforcement, military, technicians and hard core outdoorsmen. Simply, these folks demand performance and rugged durability to get the job done.

In implementing this new brand visually, Access Marketing used darker colors and steely textures coupled with coarser language to reinforce the specific value of TerraLUX products to these customer segments.