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Content Development

content

These days, it seems like everyone thinks they can write – social sites like WordPress and Facebook give everyone a bullhorn through which to shout their opinions. But when it comes down to the wire, who would you trust to handle your content marketing plan? In the grand scheme of content generation, being able to write is only part (though an important part) of it: effective content has a purpose and a plan from identification of the target audience, to goals for messaging, to measuring results.

“We need to stop interrupting what people are interested in and be what people are interested in.”

– Craig Davis, Chief Creative Officer Worldwide
J. Walter Thompson (World’s 4th Largest Ad Agency)

Content generation is more than just blogging – it’s making your company’s voice a part of the conversation that’s already taking place around you, and establishing your position as a thought leader in your industry. Content that demands attention focuses on the reader’s needs while offering a viable solution. As with everything we do, Access Marketing engineers a holistic content plan that could include website copywriting, social media, whitepapers, blogging, case studies and more depending on the specific needs of your business.

Featured Work
When NEF decided to build its extensive telecom and data center database into a mapping application, they called on Access Marketing to not only build a brand for FiberLocator, but also to design the application user interface for their developers.
Since its inception, NEF evolved from a dark fiber broker into a full telecom bandwidth and data center consulting firm. With that evolution came a new set of capabilities, products, services and an updated marketing message to go along with it. To aid in communicating this new message to customer audiences through NEF's sales force, Access Marketing created a "short and sweet" dynamic company overview presentation that captured the essence of the new NEF.