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Game of Thrones Finale: Our Marketing Watch Continues

Posted 06.19.15

Game of Thrones Season 5 is over, and here at AMC, we’re a little flabbergasted (and disappointed we’ll never “know nothing” again). But that doesn’t mean we’re going to stop rooting for a happy ending – shut it Ramsay, it could still happen. We’ll keep watching for more twists and turns, and we’re always looking…

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Strides for Epilepsy 5K: Join or Support Us

Posted 06.05.15

On June 14th, the AMC team will hit the pavement in the 10th annual “Strides for Epilepsy” 5K run/walk for the Epilepsy Foundation of Colorado. It’s our first team event/activity, but it likely won’t the last. A couple of weeks ago, a chance meeting in our building (the Foundation office is just down the hall) sparked…

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CatInaRaincoat

Stock Photo Websites: The Internet’s “Wild Wrong West”

Posted 06.01.15

Stock Photo Websites – The Internet’s “Wild Wrong West” The stock photo industry is worth over $1.7 billion, meaning a lot of photos are tailored to all sorts of needs. Some needs are stranger than others, resulting in some truly baffling stock photos. We run across these stock photos regularly, and there are some things…

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Mad Men

Mad Men: TV’s Love Affair with Marketing and Advertising

Posted 05.15.15

Before AMC’s Emmy-winning Mad Men, marketing and advertising professionals weren’t a hot-ticket item on television or the big screen. From Glengarry Glen Ross to adaptations of Death of a Salesman, sales teams got all the love and attention. Converting was sexy – the behind-the-scenes work that went into it was not. But take the world…

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Lead Nuturing

Creating a Lead Nurturing Process

Posted 05.14.15

Highlights from the SearchCon Presentation “Inbound Content Marketing” We hear this question all the time – “How do I properly nurture leads?” Most of the time, that’s a round-about way of asking “How do I target different lead types?” After all, leads can be new or warm, or they can be an opportunity or a…

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Marketing Automation

Learning to Walk: Marketing Automation for Beginners

Posted 05.13.15

The “Marketing Automation for Beginners” series is intended to provide a basic working knowledge of the marketing tool and its benefits. If you’re just starting to look at marketing automation as an answer to your problems, prepare yourself for a journey – learning how to use marketing automation is not an automated process. It requires…

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Progressive Profiling

Revealing Buyer Personas with Progressive Profiling

Posted 05.12.15

There are some companies that just know how to capture their target markets by getting the pulse of their leads’ needs and desires. Apple, BarkBox, Amazon, Zipcar, and the like speak directly to what their customers want and need. What’s the key to it all? Progressive profiling. Progressive profiling is the process by which you…

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Technical Marketing

Technical Marketing: Tips and Tricks

Posted 05.11.15

Technical marketing of all kinds, including marketing to engineers, carries its own set of challenges. Engineering is a difficult subject to understand, as it’s filled with jargon and technical descriptions. Luckily, the team at Access Marketing Company has benefited from having Brandon Larocque at the helm – an MIT grad, he helped to design the…

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Reddit Content Marketing

Reddit Marketing: You Can Do It Too

Posted 05.08.15

Reddit Marketing: You Can Do It Too Reddit can be a dangerous place for marketers. The popular forum has found a dedicated user base capable of calling out the most subtle marketing ploys, product plugs and truth spins in a matter of minutes. But your marketing strategies can still work on the website – and…

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Telecom Marketing: Mixing Tech with Lead Gen Insight

Posted 05.07.15

Telecom Marketing: Mixing Tech with Lead Gen Insight We’ve spent quite a bit of time working in the telecom industry with clients like NEF, Agility Communications, and other big names in the industry, picking up some tips and tricks along the way. When you get right down to it, telecom is one of the most…

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