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Athlete Endorsements: Why Are They so Popular?

Posted 08.18.15

When the NBA playoffs are full speed ahead, you can expect big stars like LeBron James and James Harden to gather plenty of media attention. These are big-time athletes that bring in big-time ratings. As they bring in the big ratings, you can expect ESPN and TNT to be happy customers. Companies caught on to…

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“Drafting” the Right Marketing Content Strategy

Posted 08.11.15

Teams that “muff the punt” on NFL draft day will lack the talent they need to compete for years. The same can be said for companies that are “drafting” their content strategies. Pushing the wrong content can be as devastating for a company as drafting Ryan Leaf over Peyton Manning, so always work to stay…

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Google Rebrands Itself as Alphabet

Posted 08.10.15

In a move that came from a few meters past left field, Google has re-positioned its entire corporate structure under an entirely new name. In a nutshell, Google will be renamed “Alphabet”, and all of the Internet company’s many other business experiments and services will belong under the super-masthead. This poses an interesting question for…

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‘The Main Event’ of Marketing: Strategy

Posted 08.04.15

Gone are the days of Muhammad Ali, Sugar Ray Leonard, and Mike Tyson – boxers who were as universally recognizable as McDonalds. We’ve heard it a million times today: the lack of high-profile athletes like these three is why boxing isn’t as popular as it once was. Enter Manny Pacquiao and Floyd Mayweather, Jr. Months…

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Marketing Lessons from “The Reddit Revolution”

Posted 07.28.15

In one short month, former Reddit CEO Ellen Pao found herself the recipient of more than 200,000 signatures from her customer base asking for her immediate resignation. What did she do to earn the hate? Her customer base would respond “not much”, and that’s the problem. Every business needs to be aware of the values…

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How to Turn Message Targeting into a ‘Beautiful Game’

Posted 07.21.15

26 million Americans watched the 2014 World Cup Final. No matter what soccer-deniers say, the sport is popular in the U.S. But it hasn’t happened overnight. Marketers can learn from the soccer saga in America. When you start your email marketing programs from zero you can’t expect to set the world on fire with engagements…

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How to Keep Your Email Stats Above the Mendoza Line

Posted 07.14.15

Poor Mario Mendoza. He spent an entire MLB season struggling to hit above a .200 average. His ineptitude at the plate earned him a phrase named in his honor: the Mendoza Line, the point at which a player’s batting average drops below .200 and he can statistically be identified as an embarrassingly poor hitter. Did…

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Game of Thrones Finale: Our Marketing Watch Continues

Posted 06.19.15

Game of Thrones Season 5 is over, and here at AMC, we’re a little flabbergasted (and disappointed we’ll never “know nothing” again). But that doesn’t mean we’re going to stop rooting for a happy ending – shut it Ramsay, it could still happen. We’ll keep watching for more twists and turns, and we’re always looking…

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Strides for Epilepsy 5K: Join or Support Us

Posted 06.05.15

On June 14th, the AMC team will hit the pavement in the 10th annual “Strides for Epilepsy” 5K run/walk for the Epilepsy Foundation of Colorado. It’s our first team event/activity, but it likely won’t the last. A couple of weeks ago, a chance meeting in our building (the Foundation office is just down the hall) sparked…

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Stock Photo Websites: The Internet’s “Wild Wrong West”

Posted 06.01.15

Stock Photo Websites – The Internet’s “Wild Wrong West” The stock photo industry is worth over $1.7 billion, meaning a lot of photos are tailored to all sorts of needs. Some needs are stranger than others, resulting in some truly baffling stock photos. We run across these stock photos regularly, and there are some things…

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