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Marketing Lessons from “The Reddit Revolution”

Posted 07.28.15

In one short month, former Reddit CEO Ellen Pao found herself the recipient of more than 200,000 signatures from her customer base asking for her immediate resignation. What did she do to earn the hate? Her customer base would respond “not much”, and that’s the problem. Every business needs to be aware of the values…

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Soccer

How to Turn Message Targeting into a ‘Beautiful Game’

Posted 07.21.15

26 million Americans watched the 2014 World Cup Final. No matter what soccer-deniers say, the sport is popular in the U.S. But it hasn’t happened overnight. Marketers can learn from the soccer saga in America. When you start your email marketing programs from zero you can’t expect to set the world on fire with engagements…

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Baseball-Swing

How to Keep Your Email Stats Above the Mendoza Line

Posted 07.14.15

Poor Mario Mendoza. He spent an entire MLB season struggling to hit above a .200 average. His ineptitude at the plate earned him a phrase named in his honor: the Mendoza Line, the point at which a player’s batting average drops below .200 and he can statistically be identified as an embarrassingly poor hitter. Did…

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GoT Image 2

Game of Thrones Finale: Our Marketing Watch Continues

Posted 06.19.15

Game of Thrones Season 5 is over, and here at AMC, we’re a little flabbergasted (and disappointed we’ll never “know nothing” again). But that doesn’t mean we’re going to stop rooting for a happy ending – shut it Ramsay, it could still happen. We’ll keep watching for more twists and turns, and we’re always looking…

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Strides for Epilepsy 5K: Join or Support Us

Posted 06.05.15

On June 14th, the AMC team will hit the pavement in the 10th annual “Strides for Epilepsy” 5K run/walk for the Epilepsy Foundation of Colorado. It’s our first team event/activity, but it likely won’t the last. A couple of weeks ago, a chance meeting in our building (the Foundation office is just down the hall) sparked…

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CatInaRaincoat

Stock Photo Websites: The Internet’s “Wild Wrong West”

Posted 06.01.15

Stock Photo Websites – The Internet’s “Wild Wrong West” The stock photo industry is worth over $1.7 billion, meaning a lot of photos are tailored to all sorts of needs. Some needs are stranger than others, resulting in some truly baffling stock photos. We run across these stock photos regularly, and there are some things…

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Mad Men

Mad Men: TV’s Love Affair with Marketing and Advertising

Posted 05.15.15

Before AMC’s Emmy-winning Mad Men, marketing and advertising professionals weren’t a hot-ticket item on television or the big screen. From Glengarry Glen Ross to adaptations of Death of a Salesman, sales teams got all the love and attention. Converting was sexy – the behind-the-scenes work that went into it was not. But take the world…

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Lead Nuturing

Creating a Lead Nurturing Process

Posted 05.14.15

Highlights from the SearchCon Presentation “Inbound Content Marketing” We hear this question all the time – “How do I properly nurture leads?” Most of the time, that’s a round-about way of asking “How do I target different lead types?” After all, leads can be new or warm, or they can be an opportunity or a…

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Marketing Automation

Learning to Walk: Marketing Automation for Beginners

Posted 05.13.15

The “Marketing Automation for Beginners” series is intended to provide a basic working knowledge of the marketing tool and its benefits. If you’re just starting to look at marketing automation as an answer to your problems, prepare yourself for a journey – learning how to use marketing automation is not an automated process. It requires…

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Progressive Profiling

Revealing Buyer Personas with Progressive Profiling

Posted 05.12.15

There are some companies that just know how to capture their target markets by getting the pulse of their leads’ needs and desires. Apple, BarkBox, Amazon, Zipcar, and the like speak directly to what their customers want and need. What’s the key to it all? Progressive profiling. Progressive profiling is the process by which you…

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